|What does your product look like?
Your facility is a product. In other words it is something that you can sell. To the community it is something they can use, to potential sponsors it is a way for them to advertise to the community to help sell their own products. No matter what your objectives are with marketing your facility, you should think of the facility, its spaces, its staff and the services they can provide as if the whole facility is something you can sell or rent to people in the community. Take care to keep your Board / Management Committee informed on what you are planning.
WHO ARE THE PRODUCT USERS?
Make a list of all the organizations or clubs that use your facility now.
· Sports clubs
· Youth clubs.
· Dance groups
· Political groups
· Community groups, etc.
Example: Facility users list
Practice on Monday, Wednesday, Friday.
Matches on Saturday
The club pays only R100 a month.
Reason: They cannot afford to pay rental fees or to buy sports kit.
WHAT CAN YOU OFFER THEM
Make a list of everything your facility offers e.g.
· Sale of refreshments
· Outdoor sports fields
· Outdoor lighting
· Indoor courts
· Meeting / conference rooms
· Administration / office services
· Chairs and tables etc.